To Ad it All Up/ A Summery II/ Thirty Days of Torture/ Internship at an ad agency

There are two kinds of posts: Those you cant for the LOVE OF GOD think up a title for, and those that you have too many for. This is one of the latter.

Let me just mention before I start this post, that one of the purposes of this blog is for me to have a record of all the things I've done. This is so that I can go over it all when Im 74, force my grandkids to read it at gunpoint, and lament weakly over how I didnt do it all better.
However, over these past few months, it has managed to most magnificently fail this very same purpose. As I have mentioned earlier, huge portions of the summer and the misery that was this June have gone completely undocumented.
So what will follow now, is an attempt to rectify this gross inadequacy, through the means of a few small and easy, albeit sporadic steps.

Beginning with the internship, which happened in April-May. It seems like a hundred years ago. Really.

Best parts:
The work. Frankly, I ended up with quite a big portfolio. Which will come in very useful, I daresay, should I choose to take up media in the future. However, since that looks highly unlikely at the moment, woo hoo.

Hark! Here is an example of the work I did:


They gave us a creative brief, telling us the details of the project. I came up with the idea, copy (that's ad lingo for "the words") and had to search for the image (Shutterstock, how I grew to dislike the sight of your webpage during these thirty days). The layout our Creative Director did. I did come up with several less cliche ideas, but this was the one they said "worked best". So okay. There you go.

Then there was the ad shoot mentioned earlier. (I'll never forget what an absolute doll Oshmunch was then). What the hell. I shall put up the pictures even though they embarrass the hell outta me.















Yes, so there was that.
Then there was the Other MM sitting two cubicles behind me. Thank god for our chats and conversation (which we interspersed with small amounts of work). Dunno how I'd have survived without her there. And Osh amusing me with her Circle incidents. I think I was exceedingly rude, poor chap. Bah, but if you have that thin a skin, I cant help you.

Coming up with ideas, I really liked. That was clearly what I was best at. (I was NOT adept at searching for images, which I'd to do a lot of, and found quite frankly, torturous.)
Ideas, I liked. In fact, I shall gloat a little and paste a little note the boss sent around. :)
(Give me a break, it was like the high point of my internship.)

A note from Shenoy
Dear all of you who gave it their best lines for the Infosys faces campaign,
finally six lines have been shortlisted for presentation to the client. And the only ones that made it to the final list are all three from Madhu, and three from me.

Good show Madhu!

And guys, think about why yours didn't make it through. Maybe you were either too busy/overloaded with regular work or just didn't think things through/persist with it enough. Or both.

yours truly,
The 'i-have-infosys-coming-out-of-

my-ears' face of TG Shenoy

*gloats a little more*

People were nice too, some of em. Liked Artsy and Wildlifebuff the best. Oh my god, Oshmunch and I came up with nick/codenames for all of them, to use in our conversations. :D I cannot remember any of them now. Oh wait, Pedophile! And Egg!

We communicated via gtalk, all of us. Osh and I have had a hundred chats at least in those thirty days. We were sitting what, 15 ft away from each other? :D
Osh: Im borrrrrred as hell... what u doing?
MM: Staring at screen. 11.45 we'll go off for lunch ok?
Osh: Godforsaken office.
MM: Egg alert! Egg Alert! Switch window!

The internship had its several thousand frustrating moments also. I remember coming here and reading the bit I'd written in the April Update... and wanting to literally throw up.
Some of my more mundane jobs included editing a Gormless-Lady-type Word Document to make it presentable to the public for an employee newsletter for this company.
Some of the more delectable excerpts from this word docu describing an office party (please read each word carefully):

Sweets were distributed to sweeten the day.

Finally, all too soon, it was time to leave but we look forward to this wonderful experience again, and you people don’t get envious because for that night we were surely the lucky one.

It damn near killed me. I cannot stand Gormless-Lady-Type English. Especially written Gormless-Lady-Type English. Aaaargh. Almost died that day.

To ad it all up, there was good, there was bad, there was ugly. And here are some pics of the workplace.